Early Stage Startup Stack

Not just tools but comprehensive How-To's, Resource Directories, and Definitive Guides. Curated specifically for Bootstrapped Early-Stage Founders




Signup to get more resources weekly


🔍


Canva
Design banners, ads, infographics, videos with templates

Branding & Design
Piktochart
Quickly turn any text- or data-heavy content into a stunning report, presentation, infographic, social media graphic, or printable

Branding & Design
Loom
Record video messages of your screen, cam, or both

Branding & Design
Mostly Free Illustrations for Your Startup’s Marketing Website
List of websites with illustrations that you can use in your startup’s marketing websites

Branding & Design
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
The most important brand decisions startups can make to appear formidable, credible, and ready to make change

Branding & Design
SEC Edgar Company Filings
Find SEC filings for company fundraises and finanical info

Competitor Research
Website Outlook
Website value calculator, domain authority ranks, search terms

Competitor Research
25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors
Neil Patel's tool list to evaluate your competitors

Competitor Research
The Only Competitor Analysis Framework You’ll Ever Need (A Step-by-Step Guide)
If you’ve ever wanted to learn how your competitors are acquiring, converting and retaining new customers, what email campaigns they’re sending and more, this article is for you.

Competitor Research
SpyFu
Search for any domain and see every place your competitors have shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation

Competitor Research
How to Do Content Marketing With $0
How to develop your strategy, create content, and promote that content

Content Marketing
List of 200+ Content Marketing Software & Tools
Content creation & discovery, email marketing, conversion optimization, webinars

Content Marketing
10 Content Marketing Tips from Dry and Boring Industries
Content marketing tips for when your industry’s less than sexy

Content Marketing
The Definitive Guide to Using Guest Blogging as a Link Building Strategy
Step-by-step guide on how you can use guest posts to build reputation, authority, and exposure through backlinks

Content Marketing
A curated list of customer development resources (40+)
These resourcesare primarily focussed on customer discovery and validation. Grouped by experiment types, interviewing techniques, tools, metrics

Customer Discovery
Finding Your Customer’s Pain Points
Get to know your target market's biggest pain points. Tools available to seek out unsolved pains as well as pitfalls to avoid

Customer Discovery
F6S
$1 Billion in Free Benefits delivered; need to be an F6S free member

Deals
#GetStarted
Featuring over 90 deals ranging from, analytics, email, finance, design

Deals
Growth Supply
400+ Awesome Free Tools & Resources for Entrepreneurs and Startups

Deals
SaaS Invaders
Great Deals, Tools, and Resources for Startup Growth

Deals
Startup Deals
172 of community curated deals, 202 recommendations & 47 reviews worth $73,811

Deals
PitchGround
Lifetime deals, save up to 95%

Deals
Free Startup Discount Finder (by Bird Eats Bug)
Huge alphebitzed list of discounts and links where to claim

Deals
20 Growth Marketing Hacks To Get Your First 100 Customers
20 tips from multi-million dollar companies like Lyft, Snapchat, Uber, Morning Brew, and Superhuman

First Customers
Fast409A
Get your 409A valuation done right so you can safely grant stock options to your employees.

Funding
The All-in-One Startup Funding Guide
Pitch Deck, Term Sheets, Investors & Equity Crowdfunding

Funding
Equity for Founders
Understand the mechanics of issuing equity to founders in your company, and avoid mistakes that will be expensive to correct later.

Funding
Termsheets.io
Free public service to help founders better understand the deal they're being offered. The service leverages learnings from 10,000+ companies, and highlights terms that are uncommon or non-standard.

Funding
VC For U
Get your Free Investor One Pager

Funding
Funding Documents for Startups
Free collection of essential sample legal forms for startup creation and funding, contributed by startup lawyers, venture capital firms, and accelerator programs.

Funding
StartupValue
Calculate a valuation of your company in literally minutes. Stack the numbers like a venture capitalist, private equity firm or a sophisticated investor to discover what your startup is worth today.

Funding
A Guide to Seed Fundraising
When to raise, how much, financing options, meeting investors, negotiations

Funding
How To Raise Pre-Seed Funding For Your Startup
When you're ready, choosing the right investors, pitch deck content

Funding
How to read an Investment Termsheet: Understanding Valuations
Explains jargon to watch out for, practical examples and resources to understand what each term might mean for your business

Funding
Stripe Atlas
Easy-to-use platform for forming a Delaware company. Remove lengthy paperwork, legal complexity, and numerous fees

Incorporation
FindThatLead
Get authentic business emails of new leads at any given company using just their first names, last names and website names.

Lead Gen & Sales
Good Sales Emails
Learn how some of the best companies are doing sales, by looking at their email campaigns.

Lead Gen & Sales
Improve Your Cold Email Reply Rates: 10 Proven Formulas That Work
The top ten formulas we’ve come across, as seen in real-world cold email examples from Yesware sales reps and others

Lead Gen & Sales
Complete guide to cold calling [+ sales cadence example]
Actionable advice like finding phone numbers, dealing with rejection, tools

Lead Gen & Sales
Lean Startup Co
Learn to create a modern company, the Startup Way

Lean Startup
The Lean Startup Methodology
Overview of key Lean Startup principles

Lean Startup
Business Model Canvas Explained
A 2-minute video overview of the Business Model Canvas

Lean Startup
AcquiredBy
Definitive List of Bootstrapped Startup Acquisitions. It provides an insightful view into the tech industry through a list of tech based acquisitions with details like purchase date and amount.

Market Research
Index
Funding Rounds and Acquisitions, filtered by Date, Industry, Locations

Market Research
PitchBook
Access comprehensive private & public capital market data. VC, PE, ad M&A data.

Market Research
The Ultimate Guide to Digital Marketing
Build your Marketing Plan, social media strategy, website analytics

Marketing
Where Should You Start Marketing a New Business or Product
Create a strategic marketing process and how to figure out your top channels to start marketing

Marketing
The A to Z Guide to Getting User Feedback Before Launching Your Product
Insights from top startup experts into a comprehensive guide to help you get valuable user feedback before you launch your product to ensure that the product you release is the strongest it can be.

MVP & Validation
How To Validate Your Startup Idea
A guide on market validation for new entrepreneurs.

MVP & Validation
AreYouInterested
Create a simple landing page in 60 seconds to test interest for your ideas with an easy yes or no survey.

MVP & Validation
How To Know If Your Minimum Viable Product is Actually Viable
Ask yourself if any of the user problems are related to product, market, pricing, or position

MVP & Validation
How to Define an MVP Feature Set and Make Customers Fall in Love With Your Pilot Product
Reflection on what a minimum viable product ought to look like at the time of its pilot release to the market

MVP & Validation
The Quick and Dirty Guide to Creating a Winning Pitch Deck
Slide outline with questions to help you add content, visual examples

Pitching
Startup Madlibs: Perfecting Your One Sentence Pitch
Grab the listener's attention quickly and communicate all of the core elements of your idea in a clear and concise manner

Pitching
The Keys To Making A World-Class Virtual Pitch Or Presentation
What’s possible and guidelines that will elevate you virtually with just a little effort and some planning

Pitching
How to start building an audience when you don’t have any audience yet
Gaining followers, defining your audience, content generation

Pre-Launch
The 10 Must-Follow Marketing Tips before Launching an App
Important tips that will help you in your pre-launching strategy

Pre-Launch
20 Inexpensive Ways to Successfully Promote Your Product Launch
Tips include blogging, social media, pre-orders, and influencers

Pre-Launch
Promotehour
Get press for your startup without a PR agency. Good for product launches

Press Coverage
How to Get PR for Your Launch When You’ve Never Done PR
One startup founder's experience and prep work getting press for Kickstarter campaign

Press Coverage
How to Write a Press Release
With free templates and several examples

Press Coverage
Submit.co
Massive list of where to get press coverage for your startup

Press Coverage
HARO (Help a Reporter Out)
HARO connects journalists seeking expertise to include in their content with sources who have that expertise.

Press Coverage
PR for Startups
Guide for developing your story, reaching your audience, crafting the pitch. Includes email templates, media lists and a Trello board

Press Coverage
How New Startups Can Win at PR — Advice from a 20-Year Comms Career
Unique strategies for getting press, like pitching to niche publications or releasing studies

Press Coverage
Product/Market Fit Survey
Free tool that helps you run the Sean Ellis test and measure your company’s product/market fit

Product Market Fit
Mobile Product/Market Fit
Defining and measuring PMF for mobile apps; in-depth data analysis

Product Market Fit
Everything You Need to Know About Freemium Pricing
Strategy, optimization, dark side, when to pivot

Revenue Models
How to Find & Test the Best Price for Your Product
With enough research, trial, and error, any startup can develop the perfect pricing formula that keeps customers coming while maximizing profits

Revenue Models
How to price anything
The psychology behind what we’ll pay

Revenue Models
Strategy and Tactics of Pricing
Chapter-by-chapter summary of The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Revenue Models
Best Free Trial Practices for B2B SaaS
Outline of key themes from best free trial practices, trial structures

Revenue Models
The Ultimate SaaS Pricing Resources Guide
The latest and greatest SaaS pricing resources, as well as some timeless staples.

Revenue Models
Pricing Your Product
From VC firm Sequoia; strategies that can help you figure out the right price for your product

Revenue Models
Software Suggest
Discover Top Business Software & Service Partners

Review & Discovery Sites
15 Best App Review Sites 2020
Here we have compiled a list of top 20 app review sites with tips on submitting to each site

Review & Discovery Sites
250+ Best App Review Sites to Submit Your Mobile Apps in 2019 [Updated]
Also providing info on how to pick a review site

Review & Discovery Sites
267 App Review Sites for Indie Developers
Organized by Alexa Rank

Review & Discovery Sites
How to Pitch Your App and Get It Reviewed
It’s far from easy to get a free review and there are many mistakes you want to avoid.

Review & Discovery Sites
How to get your App reviewed by App Review Sites
Simple tips on How to get your app reviewed

Review & Discovery Sites
Startup Buffer
Discover new startups or promote your startup

Review & Discovery Sites
Where to Promote Your Startups, Apps or Platforms
A Huge List of 65 Resources

Review & Discovery Sites
BetaList
BetaList is a community of makers and early adopters showcasing their startups and exchanging feedback.

Review & Discovery Sites
Unlock honest feedback with this one word
Targeted for employers but works for startups, too

User Feedback
My favorite usability testing question
How do you gauge their overall impressions of the product

User Feedback


Get more resources like this - signup for our weekly newsletter https://rebrand.ly/GetToTraction